Peter Paddon (on The Horned One in his book “A Grimoire for Modern Cunningfolk”)
Also known as the Horned Master, this is the archetypical God of the Witches, and can be embodied by the AllFather, Odin, Herne, Cernunnos, Gwynn, and other similar deities. He is often portrayed as the Master Magician, a Trickster who teaches us by putting us through experiences. There are strong influences of the Underworld, as well as the Wild Man of the Forest, and He almost seems to be using His human visage as a mask for something older, deeper and darker. In Scottish Witchcraft, he would be unashamedly referred to as “the De’il”, and he certainly plays the role of the Devil in the pre-Christian sense — the adversary who provides the momentum and motivation to move through the experience and achieve the goal. In this way, he is the Devil wrestled in the churchyard for the Toad Bone, the Black Man at the Crossroads who grants us our greatest desire, the Trickster who fools us into thinking the Path of Fate we walk is one we “chose”.